From Mom's Basement to a Successful Business: The Ups, Downs, and Flip-sides with Kim McMullen - 004
Kim is the Chief Creative Renegade and founder of Flipside a marketing and branding company with an edge. She's a natural born connector, brand strategist, and brand voice expert. She's a champion for doing good and living in alignment with her truth. A total ninja warrior for good. No jerks allowed.
In this episode I have a very real and highly inspiring chat with Kim McMullen, Chief Creative Renegade at Flipside Creative.
Right away I felt like I was talking with an old friend. Kim is incredibly honest and open about her journey as an entrepreneur. She let’s us in on the ups, downs, and flip-sides of her path to eventually becoming the founder of a business that is in total alignment with her truth.
Listen in to hear all about how she went from living in her mother’s basement at 27-years old to running a successful business that still allows her the time to climb mountains and play in the fresh BC air. #winningatlife #sorryicantimhikingamountain
Going the traditional route is definitely not the compass with which she moves about her business and life. I hope you enjoy this lively, inspirational, and highly informative chat with a genuine rebel.
What “Chief Creative Renegade” means and why it’s her title.
How she started her entrepreneurial journey with just a laptop off eBay.
Why she quit her successful career to build her own company.
What they nay sayers said and what she did about it.
What it felt like to quit her job and move into her Mom’s basement at 27.
How this “step back” was actually a giant leap forward.
How long it took for her to feel like things were back on track yet.
The nature of entrepreneurship.
How she had a side-hustle as a waitress while she built her now successful business.
About how she dealt with the feeling of wanting to give up and quit.
The role self-doubt plays when you’re going after your dreams.
Her “community of assholes” on her shoulder and how she deals with them.
The importance of listening to your gut and your heart.
Dealing with the inevitable failure and heartbreak of entrepreneurship.
How just going for it and trying to achieve something is winning already.
What being “ballsy” means to Kim.
The importance of trusting in your strengths and standing up for them and the lessons that led her to this place of understanding.
How a no more often than not lead to a yes.
How the great things never come easy and you have to earn your wins.
The defining moment in her company when everything went wrong and she almost lost it.
What she did about it
The importance of digging deep and continuing to climb when things get difficult.
How she manages keeping both her relationships and business healthy.
The benefit of taking time off and stepping back from everything.
The unhealthiness of hustling to hard and the importance of proper health and wellness care.
How important it is to play.
Brand voice - what it is and how to find it.
Advice for solopreneurs on brand voice - what to do when you’re just starting out.
How to connect and grow your network (especially when you’re an introvert).
The freedom and benefit of detaching from the outcome.
Kim’s advice to her 20 year-old-self.
What Kim’s Rebel Cause is.