From Mom's Basement to a Successful Business: The Ups, Downs, and Flip-sides with Kim McMullen - 004
Kim is the Chief Creative Renegade and founder of Flipside a marketing and branding company with an edge. She's a natural born connector, brand strategist, and brand voice expert. She's a champion for doing good and living in alignment with her truth. A total ninja warrior for good. No jerks allowed.
In this episode I have a very real and highly inspiring chat with Kim McMullen, Chief Creative Renegade at Flipside Creative.
Right away I felt like I was talking with an old friend. Kim is incredibly honest and open about her journey as an entrepreneur. She let’s us in on the ups, downs, and flip-sides of her path to eventually becoming the founder of a business that is in total alignment with her truth.
Listen in to hear all about how she went from living in her mother’s basement at 27-years old to running a successful business that still allows her the time to climb mountains and play in the fresh BC air. #winningatlife #sorryicantimhikingamountain
Going the traditional route is definitely not the compass with which she moves about her business and life. I hope you enjoy this lively, inspirational, and highly informative chat with a genuine rebel.
- What “Chief Creative Renegade” means and why it’s her title.
- How she started her entrepreneurial journey with just a laptop off eBay.
- Why she quit her successful career to build her own company.
- What they nay sayers said and what she did about it.
- What it felt like to quit her job and move into her Mom’s basement at 27.
- How this “step back” was actually a giant leap forward.
- How long it took for her to feel like things were back on track yet.
- The nature of entrepreneurship.
- How she had a side-hustle as a waitress while she built her now successful business.
- About how she dealt with the feeling of wanting to give up and quit.
- The role self-doubt plays when you’re going after your dreams.
- Her “community of assholes” on her shoulder and how she deals with them.
- The importance of listening to your gut and your heart.
- Dealing with the inevitable failure and heartbreak of entrepreneurship.
- How just going for it and trying to achieve something is winning already.
- What being “ballsy” means to Kim.
- The importance of trusting in your strengths and standing up for them and the lessons that led her to this place of understanding.
- How a no more often than not lead to a yes.
- How the great things never come easy and you have to earn your wins.
- The defining moment in her company when everything went wrong and she almost lost it.
- What happened
- What she did about it
- The importance of digging deep and continuing to climb when things get difficult.
- How she manages keeping both her relationships and business healthy.
- The benefit of taking time off and stepping back from everything.
- The unhealthiness of hustling to hard and the importance of proper health and wellness care.
- How important it is to play.
- Brand voice - what it is and how to find it.
- Advice for solopreneurs on brand voice - what to do when you’re just starting out.
- How to connect and grow your network (especially when you’re an introvert).
- The freedom and benefit of detaching from the outcome.
- Kim’s advice to her 20 year-old-self.
- What Kim’s Rebel Cause is.